Bele Chere Festival, on the streets of historic Downtown Asheville, features free live music, street entertainers, arts, crafts, food and a lively children's area. Surrounded by the natural beauty of the mountains of Western North Carolina, Bele Cher is always the last full weekend of July. Thousands of festival folks for enjoy 3 days of beautiful weather, some of the best arts, crafts and music our beautiful WNC home has to offer... and every bit of it was as free as it is fun. Bele Chere started in 1979 and was located on a whopping three blocks of downtown Asheville. It was the brainstorm of a handful of downtown Asheville merchants and business people with the vision of revitalizing our downtown business district, which was largely abandoned as retail businesses & residents moved to the outskirts. Now, downtown Asheville is home to restaurants, galleries, retail businesses, theatres, art exhibits, and a growing number of residents who call downtown "home."